Direct Marketing With Directions
Direct marketing has been a mainstay for decades but as with most modes of communication technology has created a wealth of opportunities to expand and enhance what direct marketing has to offer. Now rather than spending the bulk of your budget on printing or postage expenses you are able to reach more prospects more often by using postcards to drive traffic to a website where customers can browse your online catalog or download a pdf version of that same catalog.
While you still may print and mail catalogs to customers upon request, merely transitioning 20% of your catalogs from printed to digital saves you substantial marketing dollars. This savings can then be used to reach more prospects or to reach the same prospects more frequently. The solutions we have to improve and enhance your existing direct darketing campaigns are numerous.