Graphic Design

Every great message needs stunning graphics to serve as a visual exclamation point. With Directions takes your visual image to a higher level by designing eye-catching graphics, print ads, postcards, logos, banners and online branding themes which support your company's mission and values. If a picture is worth a thousand words then complementing those words with the right image is priceless.

Our staff works with you to capture the mood and tone of your message. We can integrate your current branding and color palette into new designs or begin with a fresh canvas - the choice is yours. The visual components of your communications are indeed important, however you shouldn't feel as though you are commissioning a piece of art for the national gallery in order to have high quality images for your direct mail piece or in your print ads.

Whether you simply need a new set of icons for your website redesign or a top-to-bottom rebranding, With Directions makes you look like a winner.


SPECIFIC COMPONENTS OF GRAPHIC DESIGN

Because no two projects are identical, even those requiring the same service, we break our services into individual building blocks. Taking this building block approach allows for maximum flexibility without sacrificing efficiency.

Develop Meaningful and Memorable Tag Line

Along with the name of your business it is also helpful to develop a tag line to be used along with your name and logo. Effective tag lines can convey a unique selling point or clarify your approach to doing business.

Create/Revise Logo

To draw inspiration we combine your market, business name and operating philosophy and create a stunning and impactful logo. Our objective during this process is to communicate a lot by not saying a word.

Develop Color Schemes

In many ways the color scheme your choose for your business is as important as your logo. Many companies benefit from the recognition and feeling that their color scheme invokes.

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Create Sets of Icons/Buttons

Once we have a logo and color scheme developed we create a set of buttons and icons for use in all of your digital media. This not only saves time down the road but insures a consistent look and feel.

Create Email Signatures

As part of your branding we combine your logo, tag line and name into an easy to use email signature for use in your daily electronic communications.

Establish a Tone

Over the course of time you will have a variety presentations, brochures, articles and other types of communication to audiences of all kinds. Making a conscience decision as to the style and approach you will use for these communications in the beginning may prove to be quite valuable.